Vetusta Nursia. A won bet, a game at the winning end. But above all, a dream come true. The story of Gabriele Verucci starts from Norcia when, in place of cured meats and cheeses, he decided to build a factory of the chocolate. An innate desire, a desire to realize what as a child dreamed, saw and could not: chocolate.

At the age of 50, a man who decided to get involved, to dream big with a family who at first got mad. “Chocolate … with Perugia near and many, too many shops to produce it – tells us Arianna Verucci , who after the death of his father just after the earthquake is now the core business of the company – in a zone then as Norcia where the name itself recalls processing of pork meat….

The article edited by Lorenzo Palma

Read online on L’AltraItalia

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